Unlock more value from your land
Selling serviced plots directly to future homeowners brings you further along the value chain. The model avoids the need to fund speculative housebuilding, helping more of the development value flow back to the land.
LAND. PEOPLE. POSSIBILITY.
More from your land.
More from your home.
We unlock land value through serviced custom-build plots—and give buyers a managed route to a bespoke home, with an optional build package and specialist finance introductions.
Planning expertise.
Practical delivery.Small developments.
Individual homes.
Practical delivery.Small developments.
Individual homes.
One partnership.
Two better outcomes.
Unlock more value from your land. Create a home shaped around your life. We bring planning, infrastructure and construction together in one coordinated journey.
01 / FOR LANDOWNERS
Unlock more value.
Share in the success.
Realise your land’s development value through a partnership built around your interests. We lead the planning strategy, create serviced plots and manage their sale, with our return linked to the value achieved.
Your success is our success
Our agreed fee is linked to plot sales. We work towards the same goal: maximising the value realised from your site and delivering a strong landowner return.
We manage the work for you
From planning and consultants to infrastructure and plot sales, we coordinate the work. You retain a voice in the key decisions while our team takes care of the development process.
Move forward with a funded plan
We structure the funding for planning and site preparation as part of the partnership, with agreed costs recovered through plot sales. The funding arrangements and responsibilities are clearly set out for your site.
Discover what your land could achieve.
Book a free, no-obligation initial site appraisal. We’ll review the planning potential, explain how our partnership works and discuss the route to unlocking more value.
An initial review and discussion for smaller sites, up to 9 homes.
02 / FOR FUTURE HOMEOWNERS
Your home.
Your choices.
Our support.
Create a bespoke home without taking on every part of a self-build yourself. We bring together serviced plots, secured planning, design choices, an optional build package and introductions to specialist mortgage providers—giving you a clear route from plot to finished home.
- A serviced plotSite infrastructure and utilities coordinated, with the scope clearly set out.
- A home shaped around youChoose the layout, finishes and specification that suit your life, within the site’s planning and design framework.
- An optional managed build packageChoose our build package for an experienced construction team and a fixed-price contract for the agreed scope, specification and programme. Or arrange your own build team—the choice is yours.
- Specialist self-build mortgage supportWe introduce you to specialist providers or brokers who understand self-build mortgages and staged funding, helping you find the right route to finance.
Finance is subject to eligibility and lender approval. Mortgage advice is provided by the specialist provider or broker.
Register your plot interest03 / A CLEAR WAY FORWARD
From opportunity
to somewhere called home.
A single coordinated journey connects the value in your land with the people who will call it home. Our team leads each stage, keeping responsibilities, costs and decisions clear.
- 01
Understand the land
Explore its potential, constraints and the landowner’s priorities.
- 02
Shape the partnership
Agree the strategy, funding, costs and how value will be shared.
- 03
Secure the foundations
Pursue planning and coordinate the infrastructure for serviced plots.
- 04
Match plots with people
Bring the opportunities to market and guide buyers through their options.
- 05
Deliver individual homes
Purchasers choose their construction route, with our managed build package available for those who want a coordinated delivery service.
PLANNING KNOWLEDGE. BUILDING EXPERIENCE.
Experience that turns
plans into places.
Pinehill brings together decades of experience in construction, property development, strategic land and planning. We understand the whole journey—from identifying a site to handing over a finished home.
Rising development and borrowing costs have put pressure on conventional land values. Our model creates a different route: serviced plots that let landowners share in the value created, while purchasers commission and fund their own bespoke homes.
James Cooper
Construction & deliveryJames brings over twenty years of experience in construction, property development, land promotion and project delivery. Starting in hands-on construction, he progressed into residential development and strategic land promotion, combining practical building knowledge with an understanding of how sites create value.
As a founding partner, he leads opportunity sourcing, landowner relationships, development strategy and delivery. He brings the construction perspective to Pinehill’s planning-led model, coordinating the people and work needed to move a site from opportunity to completed homes.
Huw Williams MRTPI
Land acquisition & planningHuw is a Chartered Town Planner with more than thirty years in planning, strategic land and residential development. He has held senior land and development roles with Ideal Homes, Barratt Homes, Wilcon Homes and Taylor Wimpey, before establishing Iver Consulting.
His experience spans land sourcing, development opportunities and planning strategy. As a founding partner, he brings an extensive network of landowners, consultants and industry professionals to Pinehill’s site sourcing and promotion work.
Alan Goodwin
Construction & developmentExtensive residential construction and development experience, bringing practical insight into project appraisal and delivery.
Richard Brace
Project deliveryExperience across residential construction and development management, supporting the assessment and delivery of opportunities.
Earlier development experience includes Dragonfly Gardens, a six-flat brownfield scheme in Reading. This experience informs our current partnership approach.
A FEW PRACTICAL QUESTIONS
Let’s make
things clearer.
Do I need planning permission before talking to you?
You can speak to us at any stage. We assess sites with or without planning permission and identify the planning strategy and next steps for your land.
Does Pinehill buy my land outright?
Our partnership approach usually allows the landowner to retain ownership while we pursue planning and prepare the route to plot sales. The legal structure, costs and decision-making arrangements are agreed for the individual opportunity.
Do I have to manage the build myself?
Our optional build package puts an experienced construction team behind your home. We agree the specification, programme and contract before construction, so you can focus on your choices while the team manages delivery. You can also appoint your own team and arrange the build yourself.
Do I have to take Pinehill’s build package?
No. The build package is optional. You can choose our managed service or appoint your own construction team, within the site’s planning and design requirements.
How do you help with self-build finance?
We introduce purchasers to specialist self-build mortgage providers or brokers who understand staged funding and custom-build projects. They assess your circumstances and provide the mortgage advice and finance options.
How does CIL exemption create value?
The self-build exemption removes CIL for qualifying homes, reducing a cost that conventional development would otherwise carry where the levy applies. Approval is required before commencement, with the required completion evidence and occupation conditions, including the qualifying three-year principal-residence period.
Where can I find available plots?
Register your preferred location, budget and timescale with our team. We’ll discuss suitable opportunities, explain the plot and optional build package, and confirm availability and planning status for each site.
YOUR NEXT CHAPTER STARTS WITH A CONVERSATION
Let’s unlock
your next chapter.
Landowners, future homeowners and professional introducers are all welcome.
Book your free site appraisal
Share your site’s location, approximate size and any planning history to request your free, no-obligation initial review and discussion.
Request your free appraisalOpens an email to Pinehill with space for your site details.
info@pinehillhomes.co.uk